SoBRO is dedicated to enhancing the quality of life in the South Bronx by generating effective economic, housing, educational and career development programs for youth and adults


Jobs to Build On… Moving Forward and Up!

Over the last decade, the New York City Council has helped 20,000 NYC residents get a great job through the Jobs to Build On (JtBO) program; 85% of participants are people of color and 60% are women. Of the courageous and determined participants in the SoBro/JtBO program collaboration, we didn’t have to look too far to see a particularly shining result of the initiative than SoBro Business Analyst, Shameeda Bachus. In September 2017, Shameeda found herself six months into Read More..

SoBro YouthBuild: Going Up! Growing Up!

The young adults pictured above were selected to be members in the 2018 SoBro YouthBuild Construction Program cohort after completing a vigorous assessment of their academic and analytical skills, skills critical to fulfilling the demanding responsibilities of working at a real construction site. SoBro prepares every YouthBuild participant to successfully complete the 30-hour OSHA Safety requirement as well as earn the sought after National Center for Construction Education & Research (NCCER) certification Read More..

SoBRO’s Youth invited to meet Mayor Bill de Blasio

SoBRO’s Compass SONYC youth were invited to attend Mayor Bill de Blasio’s town hall meeting to participate as an exemplary of New York City’s Department of Youth and Community (DYCD) programs being awarded for three consecutive years in a roll. DYCD invests in a network of community-based organizations and programs to alleviate the effects of poverty and to provide opportunities for New Yorkers.Youth participants along with SVP, Johanna DeJesus, and Director, Jason Garcia were both delighted to meet Mr. Bill de Blasio, and Danielle Motindabecka was honored to recite the Pledge of Allegiance before the commencement of the meeting. Also in attendance were Council Member Bill Perkins, Manhattan Borough President Gale A. Brewer, U.S. Representative Adriano Espaillat, State Senator Brian A. Benjamin and Assembly Member Inez Dickens.

Pledge of Allegiance reciter, Danielle Motinbecka started the after-school Compass SONYC program in the sixth grade at the Thurgood Marshall Academy for Learning and Social Change. The program quickly became her safe haven as she has been reared isolated and sheltered away from the norms of the American society. Her parents, who are from the Democratic Republic of the Congo (country in Central Africa) and French-speakers only, have always been protective of her and were relieved when Danielle found a place where she could flourish, be herself and own her voice. Since joining the program, Danielle has rid away her shyness and passivity, and actively participates in all facets of the after-school program; dance, theater or Broadway Juniors, music productions, homework help, tutoring, and STEM themed activities. She’s slowly become the pioneer of her young life and even joined Thurgood Marshall’s Student Council.

MBDA Funder Visit’s SoBRO

On Tuesday, July 18, 2017 – Acting National Director, Chris Garcia, Efrain Gonzalez, Jr. Associate Director, Office of Business Development, and Dijon Rolle from the MBDA Press Office visited the South Bronx MBDA Business Center at SoBRO.  They were taken on a tour of the facility and given a high-level overview of the different programs and services offered at SoBRO. In addition, he was presented with stats on program activities, operations, and performance results for over the last four years. Present at the meeting to discuss the operations of the Business Center SoBRO MBDA pertinent staff members. The meeting began with an introduction by  Mr. Garcia speaking on President Trump’s agenda in relations to minority and small businesses around the nation. He stated that the President is in full support of the MBE and small business initiatives and that talks to eliminate MBDA were only a “preliminary budget discussion.” He further stated that the budget covering 2018 and 2019 is already in place.  Upon conclusion of the meeting, the Acting National Director stated that he was impressed with the operations and performance results of the Center and would like to nominatye it as a “national model.”

The Bronx has its very own salad: The Bronx Salad

Initiated in 2015, “The Bronx Salad” was a direct response to the Robert Wood Johnson County Health Rankings Report that placed the Bronx in the last place, 62 out of 62; the unhealthiest county in New York. This also sparked Borough President Diaz’s health initiative #NOT62; a Campaign to improve health outcomes for Bronx residents by 2020. The Bronx Salad Project is a collaboration between SOBRO, the United Business Cooperative (UBC) and the Bronx Health REACH. After sampling several salads, the Bronx Salad was selected by a community vote, its ingredients illustrating a cohesion of ethnic flavors that represent the diversity of the borough. The harvesting of the salad ingredients is conducted on a local youth-led hydroponic garden, with the remaining ingredients locally sourced. The salad made its first debut at the 6th Annual Savor the Bronx Restaurant Week in November 2016, and its second debut during New York City’s Restaurant week in January 2017. The Bronx Salad is being offered at Mott Haven Bar and Grill, Delmys, Don Pancho’s Steak House, Viktoria Italian House, Camaguey, and all Delicioso and Mexicosina restaurant locations in the Bronx.


View video clip about the Bronx Salad: #NOT62 and Eat More Bronx Salad

Women Entrepreneurs NYC Initiative

It is our pleasure to feature Women Entrepreneurs NYC (WE NYC) in our newsletter this season, an initiative based out of the New York City Department of Small Business Services dedicated to helping women start and grow their businesses by offering tailored developed programs and tools that are essential to connecting women with the resources, education and community needed to thrive. Classes are offered in English, with some offered in Spanish, French, and Mandarin.

For more information about their programs, please click here: Program Overview 2016


The Office of Community Services (OCS) funds a new Fine Fare Supermarket and BORN

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On July 13th, SoBRO joined Frank Pimentel’s second Fine Fare Supermarket Grand Opening in the Melrose section of the Bronx at the 149th Street and Brook Avenue location. The new 14,000 square foot Fine Fare creates a new place to grab lunch in the once “food desert” area as they have an extensive 5,000 square foot fresh produce department, a hot and cold salad/fruit bar, in-house bakery, and a butcher shop in addition to standard grocery amenities. Additional notable items were the pre-made packaged salads and sandwiches, Asian food section, naan Indian bread, challah bread, lentil chips, and a section dedicated to organic items. There is free rooftop parking designated for customers only. SoBRO youth handed out “Green Bucks” to residents for the purchase of fresh produce and other healthy alternatives. We’d like to give special thanks to the Office of Community Services (OCS) for their Community Economic Development Healthy Food Financing Initiative Project – FY 2016 that has supported our goal to increase the availability of healthy food options at South Bronx restaurants, support the expansion of businesses providing healthy food options, and facilitating the creation of employment opportunities for Bronx residents. This project has empowered local entrepreneur Henry Obispo to launch his socially conscious cold-pressed juice bar and healthy food eatery BORN Corp.; provided technical assistance to members of the South Bronx’s United Business Cooperative (UBC); and activated commercial and community space at the SoBRO managed Roberto Clemente Plaza. What’s more, Fine Fare’s opening created 25 jobs and BORN’s opening will create 15 jobs.

SoBRO’s 14th Annual Golf and Tennis Classic Event

CollageOn June 30th, SoBRO’s 14th Annual Golf and Tennis Classic: Fore the love of the Bronx celebrated all of the things we love about this thriving borough. From cultural exhibits, to superb spirits, to an extraordinarily diverse cuisine. We are grateful for all of those who attended to commemorate our longstanding love affair with this amazing community. Supporters enjoyed a day of golf and/or tennis, lunch, stroll, and cocktail hour; culminating with our Champions of Change Dinner.  In addition to supporting SoBRO’s life changing programs, sponsors also had the opportunity to advertise, build their on-site /online presence and visibility, network, and increase their industry reach.

Bronx Photo Stories Contest

Bronx Photo Stories  ImageOn May 16th, in partnership with the NYC Department of Design and Construction, and the NYC Department of Transportation, SoBRO invited photographers of all levels to submit their best photos and stories that captured the essence of the neighborhoods of the South Bronx. Upon completion of the contest, selected photos were exhibited at the future site of the Roberto Clemente Plaza, transforming the construction site fence into a temporary photo gallery. The photos were put up on July 2016, and are to remain up till November 2016. The winners were announced at the Bronx Museum of Arts on June 9th, and received a $325 honorarium. We all look forward to the grand opening of the Roberto Clemente Plaza said to be completed by the end of this year.

SoBRO’s Anti-Violence Conference Brings Together Youth and Key Stakeholders

CollageOn June 1st, SoBRO’s 2nd Annual Anti-Violence Conference drew over 80 youth and participants of organizations that included SoBRO and affiliates Learning to Work @ Crotona Academy,  Adult Basic Education, ESOL, Youth Action (YouthBuild Harlem and East Harlem).  Among participating organizations and city agencies were NYC Department of Probation, Bronx Connect, and STA YouthBuild & Justice Scholars. Several Presenters & Keynote Speakers included:

  •   Network Re-Entry Program – Presenter spoke about lessons learned from mistakes made that can could not be taken back and the consequences that followed.
  • Columbia University Rethink Program – From an analytical and philosophical perspective, Presenter held an open discussion with youth about the barriers faced in the community.
  • Giant Thinking – Presented by Hassan Yasin, is a critical thinking empowerment program for youth. Giant is an acronym for “Giant Is A Noble Thing.”
  • Bartendaz – Presented by Hassan Yasin, is a physical fitness program, which consists of calisthenics, military drills and martial arts.
  • WITO, INC – Presented by Raul Baez, Executive Director and Founder of We Innovatively Transform Ourselves (WITO). He shared a moving life story that included the death of his son due to gun violence, his own drug abuse for over 25 years which lead 12 years of incarceration.
  • NYPD 40th Precinct Community Affairs – Officer Hector Espada held an open dialogue between Officers from the 40th Precinct and youth from the community discussing hot button topics/issues in the community such as Stop & Frisk, and Know your Rights.


SoBRO’s mission is to enhance the quality of life in the South Bronx by strengthening businesses and creating innovative economic, housing, educational, and career development programs for youth and adults.

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SoBRO is a registered 501(c) (3) nonprofit organization. All donations are tax deductible in full or in part.

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Contact Us

  • 718-292-3113
  • info@sobro.org

Auxiliary aids and services are available upon request to individuals with disabilities.

© 2014 South Bronx Overall Economic Development Corporation. SoBRO is registered trademark in the United States of America.
SoBRO is an equal opportunity employer/program.