SoBRO is dedicated to enhancing the quality of life in the South Bronx by generating effective economic, housing, educational and career development programs for youth and adults


The Bronx has its very own salad: The Bronx Salad

Initiated in 2015, “The Bronx Salad” was a direct response to the Robert Wood Johnson County Health Rankings Report that placed the Bronx in the last place, 62 out of 62; the unhealthiest county in New York. This also sparked Borough President Diaz’s health initiative #NOT62; a Campaign to improve health outcomes for Bronx residents by 2020. The Bronx Salad Project is a collaboration between SOBRO, the United Business Cooperative (UBC) and the Bronx Health REACH. After sampling several salads, the Bronx Salad was selected by a community vote, its ingredients illustrating a cohesion of ethnic flavors that represent the diversity of the borough. The harvesting of the salad ingredients is conducted on a local youth-led hydroponic garden, with the remaining ingredients locally sourced. The salad made its first debut at the 6th Annual Savor the Bronx Restaurant Week in November 2016, and its second debut during New York City’s Restaurant week in January 2017. The Bronx Salad is being offered at Mott Haven Bar and Grill, Delmys, Don Pancho’s Steak House, Viktoria Italian House, Camaguey, and all Delicioso and Mexicosina restaurant locations in the Bronx.


View video clip about the Bronx Salad: #NOT62 and Eat More Bronx Salad

Women Entrepreneurs NYC Initiative

It is our pleasure to feature Women Entrepreneurs NYC (WE NYC) in our newsletter this season, an initiative based out of the New York City Department of Small Business Services dedicated to helping women start and grow their businesses by offering tailored developed programs and tools that are essential to connecting women with the resources, education and community needed to thrive. Classes are offered in English, with some offered in Spanish, French, and Mandarin.

For more information about their programs, please click here: Program Overview 2016


The Office of Community Services (OCS) funds a new Fine Fare Supermarket and BORN

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On July 13th, SoBRO joined Frank Pimentel’s second Fine Fare Supermarket Grand Opening in the Melrose section of the Bronx at the 149th Street and Brook Avenue location. The new 14,000 square foot Fine Fare creates a new place to grab lunch in the once “food desert” area as they have an extensive 5,000 square foot fresh produce department, a hot and cold salad/fruit bar, in-house bakery, and a butcher shop in addition to standard grocery amenities. Additional notable items were the pre-made packaged salads and sandwiches, Asian food section, naan Indian bread, challah bread, lentil chips, and a section dedicated to organic items. There is free rooftop parking designated for customers only. SoBRO youth handed out “Green Bucks” to residents for the purchase of fresh produce and other healthy alternatives. We’d like to give special thanks to the Office of Community Services (OCS) for their Community Economic Development Healthy Food Financing Initiative Project – FY 2016 that has supported our goal to increase the availability of healthy food options at South Bronx restaurants, support the expansion of businesses providing healthy food options, and facilitating the creation of employment opportunities for Bronx residents. This project has empowered local entrepreneur Henry Obispo to launch his socially conscious cold-pressed juice bar and healthy food eatery BORN Corp.; provided technical assistance to members of the South Bronx’s United Business Cooperative (UBC); and activated commercial and community space at the SoBRO managed Roberto Clemente Plaza. What’s more, Fine Fare’s opening created 25 jobs and BORN’s opening will create 15 jobs.

SoBRO’s 14th Annual Golf and Tennis Classic Event

CollageOn June 30th, SoBRO’s 14th Annual Golf and Tennis Classic: Fore the love of the Bronx celebrated all of the things we love about this thriving borough. From cultural exhibits, to superb spirits, to an extraordinarily diverse cuisine. We are grateful for all of those who attended to commemorate our longstanding love affair with this amazing community. Supporters enjoyed a day of golf and/or tennis, lunch, stroll, and cocktail hour; culminating with our Champions of Change Dinner.  In addition to supporting SoBRO’s life changing programs, sponsors also had the opportunity to advertise, build their on-site /online presence and visibility, network, and increase their industry reach.

Bronx Photo Stories Contest

Bronx Photo Stories  ImageOn May 16th, in partnership with the NYC Department of Design and Construction, and the NYC Department of Transportation, SoBRO invited photographers of all levels to submit their best photos and stories that captured the essence of the neighborhoods of the South Bronx. Upon completion of the contest, selected photos were exhibited at the future site of the Roberto Clemente Plaza, transforming the construction site fence into a temporary photo gallery. The photos were put up on July 2016, and are to remain up till November 2016. The winners were announced at the Bronx Museum of Arts on June 9th, and received a $325 honorarium. We all look forward to the grand opening of the Roberto Clemente Plaza said to be completed by the end of this year.

SoBRO’s Anti-Violence Conference Brings Together Youth and Key Stakeholders

CollageOn June 1st, SoBRO’s 2nd Annual Anti-Violence Conference drew over 80 youth and participants of organizations that included SoBRO and affiliates Learning to Work @ Crotona Academy,  Adult Basic Education, ESOL, Youth Action (YouthBuild Harlem and East Harlem).  Among participating organizations and city agencies were NYC Department of Probation, Bronx Connect, and STA YouthBuild & Justice Scholars. Several Presenters & Keynote Speakers included:

  •   Network Re-Entry Program – Presenter spoke about lessons learned from mistakes made that can could not be taken back and the consequences that followed.
  • Columbia University Rethink Program – From an analytical and philosophical perspective, Presenter held an open discussion with youth about the barriers faced in the community.
  • Giant Thinking – Presented by Hassan Yasin, is a critical thinking empowerment program for youth. Giant is an acronym for “Giant Is A Noble Thing.”
  • Bartendaz – Presented by Hassan Yasin, is a physical fitness program, which consists of calisthenics, military drills and martial arts.
  • WITO, INC – Presented by Raul Baez, Executive Director and Founder of We Innovatively Transform Ourselves (WITO). He shared a moving life story that included the death of his son due to gun violence, his own drug abuse for over 25 years which lead 12 years of incarceration.
  • NYPD 40th Precinct Community Affairs – Officer Hector Espada held an open dialogue between Officers from the 40th Precinct and youth from the community discussing hot button topics/issues in the community such as Stop & Frisk, and Know your Rights.

SoBRO’s South Bronx Leadership Forum (SBLF)

BeFunky CollageThe South Bronx Leadership Forum (SBLF) lecture series provides an invaluable platform for sharing best practices in public policy, enterprise management, real estate development, and exemplary leadership in business and non-profit organizations. All presenters join a distinguished list of SBLF speakers that has included US Secretary of State Hillary Rodham Clinton, Mayor Michael Bloomberg, Senator Charles Schumer, and Hon. Colin Powell to name a few. SBLF has also hosted elected and appointed officials at the city and state levels, heads of community relations at some of New York City’s largest corporations, banks, and financial establishments, as well as esteemed Bronx leaders in business. The forums are collectively attended by over 35 community residents, stakeholders and others of the general public. For the first half of this year SoBRO had the pleasure of hosting:

Vicki Been (Picture 1 – upper left), Commissioner of New York City Department of Housing, Preservation, and Development who spoke at SoBRO’s SBLF on March 16th in recognition of Women’s History Month. Commissioner Been talked about the progress that has  been made towards the Housing New York plan, of which Mandatory Inclusionary Housing (MIH) and Zoning for Quality and Affordability (ZQA) are critical components, and her experience at the helm of HPD – the nation’s largest municipal housing agency.

Hon. Darcel Clark (Picture 2 – upper right), Bronx District Attorney spoke at SoBRO’s SBLF on March 31st in recognition of Women’s History Month. She is the first African-American woman to hold this position in the history of New York State. District Attorney Clark shared the progress that has been made towards addressing the criminal justice system, and her experience at the helm of Bronx District Attorney’s Office.

Gregg Bishop (Picture 3 – lower left), Commissioner of the Department of Small Business Services spoke at SoBRO’s SBLF on April 8th in recognition of Leaders Making a Change in the Community. He talked about the progress that has been made towards unlocking economic potential and creating economic security for New York City’s diverse communities, connecting residents to good jobs, creating stronger businesses, and building a fairer economy across the five boroughs.

And …

Dr. Betty Rosa (Picture 4 – lower right), NYS Regents Chancellor spoke at SoBRO’s SBLF  on May 24th in recognition of Women Leaders. Dr. Rosa was recently elected to lead the NYS educational system as Chancellor and is a long time Bronxite. She talked about the  progress that has been made towards addressing the New York State educational system and her experience at the helm of NYS Board of Regents.

SoBRO’s Annual Community Health Fair

IMG_20160217_124224On February 5th 2016, SoBRO held its First Annual Community Health Fair consisting of health care providers, activities for children, raffles, free screenings such as mammograms, HIV testing, dental, high blood pressure, and lifesaving tests for heart attacks, stroke & aneurysms; and information about nutrition and fitness.  Collectively, over 70 people were in attendance; residents of the community, vendors and SoBRO staff. Among the many vendors, in presence was United Health Care, Emblem Health, Morris Heights Health Care, idNYC, Blink Fitness, Advanced Cardiovascular Diagnostic, The Fresh Air Fund, Fidelis Care, United Business Cooperative and more. The #NOT62 initiative, announced by our Borough President, Mr. Diaz during the State of the Borough Address was also acknowledged.

SoBRO Hosts Senior Cuomo Administration Officials for Bronx State of the State Briefing

DSC_0039On January 28, 2016, the South Bronx Overall Economic Development Corporation (SoBRO) hosted Senior Officials from the Cuomo Administration for the 2016 Bronx State of the State briefing on Governor Andrew M. Cuomo’s address about the year’s Executive Budget; his initial speech given at the Empire State Plaza Convention Center in Albany on January 13th. The Bronx Briefing brought the Governor’s Address and New York State priorities to the borough in an effort to communicate State initiatives regionally. The theme of the Governor’s agenda for the year is “Built to Lead,” in recognition of New York’s heritage as a standard bearer throughout US history, the significant progress achieved in the state over the past five years, and New York’s inherent capacity to lead the nation in addressing some of today’s most pressing challenges. Phillip Morrow, President and CEO of SoBRO stated that “SoBRO looks forward to continuing the community dialogue with New York State and advancing our community and economic development strategy which in partnership with various City, State, and Federal partners, builds a better Bronx.”

The 2015 SoBRO Black & White Benefit Ball. A Bronx Tale: Stories of our Past. Present. Future.


On December 3rd 2015, SoBRO held its largest fundraiser of the year, the 43rd Annual Black & White Benefit Ball: A Bronx Tale. Stories of the Past. Present. And Future at the New York Hilton, Trianon Ballroom. It was attended by more than 200 people who networked among groups, celebrated our honorees, and the organization’s accomplishments, and supported the vitality and stability of the people, communities, and businesses of the Bronx. Most importantly, we celebrated 43 years of “Building a Better Bronx”. SoBRO honored Mc Innes Cement,  James Locke of Terrafina and the Nutbox, Peter Madonia, COO of the Rockefeller Foundation and the Executive Director and Founder of the award winning Bronx-based community organization Rocking the Boat, Adam Green.  SoBRO also gave proclamations to three outstanding community leaders; New York City Council Member, Maria Del Carmen Arroyo for her outstanding work in the Bronx community, retiring CEO of Harlem Commonwealth Council Dr. Joseph L. Tait, and former SoBRO Board Chair Anthony “Tony” Riccio for his dedicated service.


SoBRO’s mission is to enhance the quality of life in the South Bronx by strengthening businesses and creating innovative economic, housing, educational, and career development programs for youth and adults.

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SoBRO is a registered 501(c) (3) nonprofit organization. All donations are tax deductible in full or in part.

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Contact Us

  • 718-292-3113
  • info@sobro.org

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© 2014 South Bronx Overall Economic Development Corporation. SoBRO is registered trademark in the United States of America.
SoBRO is an equal opportunity employer/program.