SoBRO Students Meet President Obama

Alex Santos, a student of SoBRO’s Transformation Academy, was selected to be a part of the intimate discussion with President Obama. Mr. Santos had a chance to share his story, which was later retold by the President, “Alex grew up in some tough neighborhoods.  When he was 11, he saw his mom’s best friend, a man he respected and looked up to, shot and killed.  His older brothers got caught up in drugs and violence.  So Alex didn’t see a lot of options for himself, couldn’t envision a path to a better future.  He then dropped out of school. But, his mother got her GED at SoBRO and set an example. That inspired Alex to do the same. So, today, Alex is getting his GED”.

When President Obama first announced the My Brother’s Keeper initiative in February 2014, he framed it as a call to action for every American to recognize that “my neighbor’s child is my child” — that each of us has an obligation to give every child the same chance this country has given so many. And that it’s about each of us seeing our neighbor’s child as our own. Their futures as individuals, and as members of a shared community and economy.


The My Brother’s Keeper Alliance is a group of private-sector leaders and prominent private citizens, led by Joe Echevarria (the former CEO of Deloitte LLP and Bronx native)  that have come together to form this new non-profit entity. The Alliance is pledging to work to expand opportunity for youth, strengthen the American workforce, and fortify the economic stability of communities across America.

Donte Wright, another student of the Transformation Academy and a Young Executive from The SoBRONX Print Shop, a full service screen printing company and our newly formed social enterprise, was the special invited guest of Bronx Assembly member Michael Blake. Mr.  Wright was excited to be the special guest: ” It was great to have others listen and understand the challenges and struggles that occur with young men like me in urban environments. The event had a positive impact on me to continue to strive towards success.”

When asked to sum up his experience at the event in one word, Donte, said…”opportunity.”


SoBRO’s mission is to enhance the quality of life in the South Bronx by strengthening businesses and creating innovative economic, housing, educational, and career development programs for youth and adults.

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SoBRO is a registered 501(c) (3) nonprofit organization. All donations are tax deductible in full or in part.

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